How It Works

Empowering businesses to listen, improve, and grow through authentic customer feedback.

Listening to Your Customers Has Never Been Easier

Approvl is the UK’s most trusted customer feedback platform, helping over 395 businesses collect real insights, improve customer satisfaction, and build stronger relationships. Here’s how we help you turn feedback into growth.

Step 1 - Collect Authentic Feedback

We make it effortless for your customers to leave genuine reviews through a clean, mobile-friendly interface - no logins or barriers. Branded to your business and tied to real interactions, Approvl ensures the feedback you collect is meaningful and actionable.

Why businesses trust us: Up to 3× higher response rates compared to traditional surveys.

Step 2 - Gain Actionable Insights

Approvl organizes and analyzes feedback for you. From spotting patterns and identifying hidden pain points to highlighting customer favorites, we give you a clear picture of where you excel and where you can improve - with easy-to-read dashboards and reports.

Why businesses trust us: Insights that help you act confidently and effectively.

Step 3 - Take Action & Build Loyalty

Feedback is only valuable if you act on it. With Approvl, you can resolve issues quickly, celebrate successes publicly, and show your customers they’re heard - building loyalty and improving your reputation on platforms like Google, Trustpilot, and more.

Why businesses trust us: Proven to improve customer satisfaction by up to 20%.

Why Approvl?

Businesses across the UK choose Approvl because we don’t just collect feedback - we empower you to listen, act, and grow. Our platform is trusted, secure, and backed by a UK-based support team dedicated to your success.

56,378+

Reviews Collected

395+

Businesses Helped

95%

Reported Higher Satisfaction

100%

UK-Based Support

Success Stories

See how real businesses have achieved measurable results with Approvl.

🏪 Retailer Boosts Reviews

High-street retailer tripled positive reviews in 3 months by resolving complaints privately and guiding happy customers to public review sites.

💻 SaaS Startup Reduces Churn

Software company reduced customer churn by 15% by identifying & fixing onboarding friction points through Approvl insights.

🍴 Restaurant Group Increases Loyalty

Restaurant chain improved repeat business by addressing location level feedback and standardizing customer experience.

Frequently Asked Questions

No - customers can leave feedback quickly & easily without creating an account, ensuring a smooth experience.

Your dashboard updates in real-time, so you can see feedback and trends as soon as they come in.

Negative feedback stays private to you, allowing you to resolve it directly and prevent damage to your public reputation.

Yes - you can fully brand the feedback form with your logo and colors, and choose which questions you want customers to answer.

Absolutely. We take data privacy seriously and comply with all GDPR regulations to protect your customers' information.

We offer flexible pricing based on the size of your business and your needs. Contact us for a personalized quote.

Yes - your dashboard includes historical data so you can track customer satisfaction and improvements over time.