The people and principles behind Approvl - helping UK businesses listen, improve and earn their customers’ trust.
At Approvl, we believe every business deserves to hear what its customers truly think. Our aim is to help firms of all sizes gather meaningful feedback, foster stronger relationships and improve customer satisfaction. We see ourselves as more than a platform - we are a reliable partner to your business.
Too often, feedback was overlooked, poorly recorded or never acted upon. We founded Approvl to change that - to make it simple for businesses to capture genuine insights and use them to make informed, customer-focused decisions.
We value clear, honest feedback and help businesses deal with it constructively.
We work closely with our clients, ensuring they receive the support and guidance they need at every step.
Everything we do is focused on helping your organisation grow and enhance its reputation.
We are a small, dedicated team based here in the UK, committed to helping businesses connect with their customers and deliver a better experience. Our expertise lies in technology, customer service and data analysis - enabling us to provide a dependable, professional service.
Our founder leads the vision at Approvl, drawing on years of experience helping businesses improve their customer service through actionable insights and a personal touch.
“We built Approvl to help firms listen better - and act smarter.”
Oversees the development and reliability of our platform, ensuring it remains fast, secure and easy to use - even as your business grows.
“We put data security and usability at the heart of everything we build.”
Supports each of our customers with expert advice, friendly guidance and tailored recommendations to help you get the most from Approvl.
“We’re here to make sure you feel heard too.”
We are committed to delivering a dependable service that respects your privacy, meets your needs and helps you build stronger customer relationships. Everything we do is guided by our core values: integrity, transparency and progress. Thank you for placing your trust in Approvl.